Grow your newsletter with paid ads 📈
Consider us your growth partner 🤝
You focus on operating your newsletter.
We'll get you high-quality newsletter subscribers that click, share + buy.
100% Done-for-you..
🚀 Meta ad management + A/B Testing
📹 Ad creative design + copywriting
🎨 Landing page design + optimization
✉️ Subscriber engagement tracking + segmentation
What our clients say..
Working with BetterLetter has been a game-changer for us.
They helped grow our newsletter from under 1,000 to over 23,000 subscribers in just nine months—and that’s only part of it.
Kieran, Isaac, and the team have become trusted partners in every sense, offering guidance that's shaped not just our newsletter strategy, but our entire business.
We’re proud to be long-term clients.
Tom Stadum
Fjell Capital
Working with BetterLetter has been an exceptional experience.
In less than a year, they helped us grow our newsletter subscriber base by over 259,000 contacts while reducing acquisition costs by 32%.
They maintained lead quality while implementing a scalable solution, contributing to our organization’s most successful year in digital fundraising.
Mike Worley
Axis
Working with the team at BetterLetter is one of the best decisions I’ve made since launching my newsletter.
They take the time to deeply understand its purpose, vision, and niche—and use that insight to crush it with Meta ads.
Their real-world experience with their own successful newsletters makes them a trusted partner that delivers real results.
Will Knecht
More the Man
Working with BetterLetter has been a game-changer for our Meta ads.
They’re sharp and genuinely invested in our success.
Since partnering with them, we’ve seen stronger performance, smarter spend, and a clear path to scalable growth.
Sean Devlin
Nice News
We make it simple.
Here's our process 👇
Screening call
🤝
We get to know you and your newsletter. You get to know us.
The people you meet (Kieran + Isaac) are the people who run your ads. No outsourcing overseas or passing you off to people you don't know.
We'll walk you through our process and if we decide it's a mutual fit, we'll come up with a secret handshake.
Onboarding call
🔑
On the next call, you give us the keys to the car (access to your ad account and ESP).
We set goals, expectations and walk you through the timeline.
We get to work. You focus on running your newsletter.
We get to work
📈
We start running ads, optimizing your landing page, and running A/B tests within 7 days.
Instead of just getting your subscriber count up, we build a repeatable system to drive engaged subscribers who actually open your emails + buy your stuff.
Some of our clients..
We help brands, solopreneurs, and content creators across a wide range of niches.
Nice News 😄
News + Culture
Tired & Rich 💰
Finance
Wolf Sports 🏈
Sports
The Hyper Roll ⚡
Video Games
B2B Growth 📈
Business + Media
Learn About Birth 🤰
Pregnancy, Labor + Birth
Front Office Sports ⚾
Sports + Business Media
Upworthy ☝️
Media
New Wine Review 🍷
Wine Media
Malachi Daily 🙏
Faith + Spirituality
Global Disciples Canada 🇨🇦
Non-Profit Ministry
The Culture Translator 💬
Non-Profit
Build an audience full of newsletter subscribers that click, share and buy.
Let's talk 🤙
These aren't always dealbreakers, but we tend to work best with newsletter operators who:
- Have their first 1,000 subscribers (aka value prop validation + signs of content-market fit)
- Are currently monetizing or have concrete plans for how they will monetize in the future
- Want a long-term growth partner
- Like to have fun making money and don't take themselves too seriously
If you're ready to invest $5,000/month on growth, let's talk 👇
Our team 🧑💻
Kieran 🇺🇸
- Dad x 4 👨👩👧👦
- Business coach + growth consultant for 5 years (after slowly dying in corporate) 💼
- 3x entrepreneur 💡
- Pod host + newsletter operator 🎙️
- Pickleball, basketball + CrossFit 🏀
Isaac 🇨🇦
- 8 + years as a digital marketer 🚀
- 4x entrepreneur 💡
- Local newsletter operator 📧
- Squash menace 💪
- Better than Kieran at golf ⛳
Helpful links