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Grow your newsletter on autopilot with paid ads πŸ“ˆ

Consider us your growth partner 🀝

You focus on operating your newsletter.

We'll get you high-quality newsletter subscribers that click, share + buy.

100% Done-for-you..

πŸš€ Meta ad management + A/B Testing

🎨 Landing page design

🐝 Beehiiv Boosts

πŸ“Ή Ad creative + copywriting

πŸ“ˆ Sparkloop Upscribe

Note: Most of our clients are already leveraging referral marketplaces like Sparkloop Upscribe and Beehiiv boosts to drive revenue. If you aren't already, we'll guide you through set up and optimization.

We make it simple.

Here's our process πŸ‘‡

Screening call

🀝

We get to know you and your newsletter. You get to know us.

The people you meet (Kieran + Isaac) are the people who run your ads. No outsourcing overseas or passing you off to people you don't know.

We'll walk you through our process and if we decide it's a mutual fit, we'll come up with a secret handshake.

Onboarding call

πŸ”‘

On the next call, you give us the keys to the car (access to your ad account and ESP).

We set goals, expectations and walk you through the timeline.

We get to work. You focus on running your newsletter.

We get to work

πŸ“ˆ

We start running ads, optimizing your landing page, and running A/B tests within 7 days.

Instead of just getting your subscriber count up, we build a repeatable system to drive engaged subscribers who actually open your emails + buy your stuff.

Some of our clients..

We help brands, solopreneurs, and content creators across a wide range of niches.

Nice News πŸ˜„

News + Culture

Tired & Rich πŸ’°

Finance

Wolf Sports 🏈

Sports

The Hyper Roll ⚑

Video Games

B2B Growth πŸ“ˆ

Business + Media

Learn About Birth 🀰

Pregnancy, Labor + Birth

Upworthy ☝️

Media

New Wine Review 🍷

Wine Media

Malachi Daily πŸ™

Faith + Spirituality

Global Disciples Canada πŸ‡¨πŸ‡¦

Non-Profit Ministry

The Culture Translator πŸ’¬

Non-Profit

Case Study πŸ’Ό

Malachi Daily wanted to grow their newsletter on a budget. Here's what we did.

Growth πŸ“ˆ

β†’ We migrated their newsletter from Mailchimp to beehiiv, cutting costs and setting them up with a platform built for growth (unlimited sends with no price increase until 100k subs)

β†’ We designed + optimized their landing page (converting >70% of visitors into subscribers)

β†’ We used our blueprint for meta ad creative + ran their ad campaign targeting a lookalike audience of users who interacted with their small Instagram account

Here's one month's ad performance that drove > 4.2k subscribers (while also running tests to push the boundaries of acquisition costs).

Quality πŸ’―

β†’ In addition to quantity, we also ensured their new subscribers were high-quality.

β†’ To protect open rate, CTR and domain reputation, we set up automations within beehiiv to quickly identify and weed out low-quality subscribers πŸ™…

β†’ Once we had enough data, we created a segment of our highest quality subscribers.

β†’ We used this data to refresh the ad campaign + allow Meta to find them more people like their most engaged subscribers.

Monetization πŸ’°

β†’ In order to offset ad costs, we set their newsletter up with beehiiv boosts and Sparkloop upscribe to earn money every time someone subscribes to their newsletter.

β†’ Every time a new subscriber signs up from the meta ad or via organic means, they would see this pop up..

β†’ Every time their new subscriber also subscribes to another newsletter, those newsletters pay you $1-$3.

β†’ Here's how the math shakes out:

  • Cost to acquire a subscriber: $0.30
  • % of new subscribers that subscribe to another newsletter +pass engagement screening: 40%
  • Average payout per subscriber from other newsletters: $1.60
  • Earnings per subscriber: $0.64

The results 🎯

Growth πŸš€

  • 5,500+ new subscribers per month on autopilot
  • CPA: less than $0.30
  • Open rate: 52%
  • Click through rate: 10.2%

Monetization πŸ’°

  • Instead of growth costing money, we made it profitable by referring newly acquired subscribers to other newsletters via beehiiv boosts and Sparkloop upscribe.
  • This allows them to reinvest profit in more paid growth, managed by yours truly πŸ˜‰

Build an audience full of newsletter subscribers that click, share and buy.

We're an official beehiiv partner, trusted by the team behind the best ESP on the market 🐝

official beehiiv partner

Let's talk πŸ€™

These aren't always dealbreakers, but we tend to work best with newsletter operators who:

  • Have their first 1,000 subscribers (aka value prop validation + signs of content-market fit)
  • Are currently monetizing or have concrete plans for how they will monetize in the future
  • Want a long-term growth partner
  • Like to have fun making money and don't take themselves too seriously

If you're ready to invest $2,000/mo plus ad spend, let's talk πŸ‘‡

Our team πŸ§‘β€πŸ’»

Kieran πŸ‡ΊπŸ‡Έ

  • Dad x 3 πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦
  • Business coach + growth consultant for 5 years (after slowly dying in corporate) πŸ’Ό
  • 3x entrepreneur πŸ’‘
  • Pod host + newsletter operator πŸŽ™οΈ
  • Pickleball, basketball + CrossFit πŸ€

Isaac πŸ‡¨πŸ‡¦

  • 8 + years as a digital marketer πŸš€
  • 4x entrepreneur πŸ’‘
  • Local newsletter operator πŸ“§
  • Squash menace πŸ’ͺ
  • Better than Kieran at golf β›³